I know many of you are struggling getting your head around how to get started online. If you’re bewildered on how to get your business website up and running then today I’m going to suggest the pages you should build on your site.
A website is going to be the main launching ground for your business To develop an online presence, you must determine who you are as a professional and build a personal brand around your core strengths, skills and experience. This is best reflected by the content/pages you have on your site.
Remember, you don’t want your business website to look like a simple blog; you want it to have a professional appearance In my mind there are some very essential pages:
While every business is different, there are certain pages essential to a business website. The titles could change a little and maybe one or two top-level pages could be added, but generally, users want to see certain info about your business and there is certain info you want your visitors to see.
This list should be a good starting point for most online businesses out there.
The Home Page – The home page, more frequently, is where people will be landing on your website. This is the page that immediately needs to capture the visitor’s attention, convey what you are offering and pull them deeper into your website.
The About Page – The About page is your moment to shine. This is the page where you need to share your story and capture the reader’s attention; it’s the moment where people make up their mind on whether you’re the person they wanted to do business with.
The Product /Services Page – This is where you generate your sales. As it is your business it is good to show what you are selling. What do you have to offer?
Hire me Page – Let people know what services you’re offering. You never know who might be looking to hire some with your talents and skills.
The Contact Page – Make it easy for people to make contact with you.
FAQ Page – Answer the most frequently asked questions, this will save you a lot of time answering emails.
Privacy Policy – Any website that collects information from visitors, sells products or services, or interacts with users in any way, needs a privacy policy in place.
Testimonials – Show that other people you have worked for love what it is you doshow off their positive feedback.
Blog – A blog is an excellent vehicle for updating content on a regular basis, giving customers a reason to come back often.
Ecommerce shop home page – If you’re online to make money this is just something you must have.
Terms of Service – Outline your business practices, after all you’re running a professional business through your website.
Advertise Here page – If you’re going to monetize your site by accepting advertising, believe me this is a great way to attract potential advertisers.
These are the essential pages for your business website. You need to build trust and credibility, as well as telling your visitors about everything you do.
So have I left out any other essential blog pages? What other optional pages could we include?
